5 Myths Debunked Public Relations

Myth # 1: You need to "contacts" to gather publicity.

My response: This is a common mistake on PR. Why? The reason is simple. I suspect it's because many PR firms tout their multimedia connections while offering their services to a potential customer.

Contacts with the media helps us sometimes. However, you can accomplish your goals without them. Much depends on the story you have to offer, the angle of your story, timing, and relevance of the information or area of ​​expertise. If your idea or tone does not have the essential ingredients for an article or broadcast segment, is unlikely to get coverage. Each time you gain media exposure, add the name of the database editor. Do not forget to send a quick and sincere thank-you note.

Myth # 2: You can not buy PR with advertising.

My answer: I beg to disagree with the statement above. Sometimes you can buy advertising with advertising, but not with high-quality publications. Small journals with editorial integrity can not provide preferential treatment to advertisers. However, the quality of the answers may not be worth your time and effort.

Myth # 3: PR promotions do not work with no follow-up.

My answer: I am convinced that follow-up is important. Some editors and journalists involved can easily ignore your materials. Therefore, the follow-up call or e-mail may come to consider your story. That said, a press release well-written and well targeted will do the trick.

Myth # 4: Editors want to be drinking wine and eating.

My answer: It 's totally unnecessary! Of course you can find a publisher who will be happy to agree to have lunch with her in an elegant restaurant or accept tickets to a basketball game. In most cases, however, the publishers prefer to keep the sources of public relations at a distance. A simple thank you note or a respectful attitude will be enough.

Myth # 5: Advertising will bring you tons of new customers, clients or patients.

My answer: Even if you get great press coverage, does not mean that people will rush to buy your product or use the service. Here's what PR. It creates a favorable image or perception of your company. Improve your state and makes you look more professional and reliable. People might remember your name after reading a newspaper. Thus, when the need arises, are more likely to reach you. A PR expert says: "Everyone has the impression about your business without advertising, this impression may be a realization of zero.».

Final Thoughts: Advertising must be carefully managed. Media Research, follow-up, writing, testing - it takes all the time and supervision. The key to success is regular media coverage, so that when your prospects think of what we offer, is your company, not the contestant who receives the call or e-mail.

Angela Kambarian is a marketing strategist, public relations consultant and copywriter. If you have questions or comments about this article or need help with marketing, please visit http://www.kambarian.com or call (516) 889-8636 ......