Customer Service and Global Survey

Go into any mall anywhere in the world and conduct a survey. Here are some questions you can ask.

1) On a scale of 1-10 where 1 is least important and 10 is the most important, how important is customer service?

2) Answer the following question. On a scale of 1-10 where 1 means "I agree" and 10 "strongly disagree". When you have a problem with a product that is reasonable to suppose that must bear the financial losses associated with the purchase of the product.

3) Consider the following statement. On a scale of 1-10 where 1 means "I agree" and 10 "strongly disagree". I do not think companies should be responsible for matters relating to my purchase.

I could understand questions, but I think you get the idea. Each answer is usually going to be resolved in the vicinity of ten. Consumers want assurance that products and services that pay for work.

Since this is true almost everywhere in the world because there are so many companies that deal with customer service as an afterthought?

In defense of business let me say that for many companies, not that I'm disinterested in customer service, simply does not factor into their budget time. They have so many responsibilities in marketing and management that managing customer service issue intrudes simply the act of doing business.

Now, in defense of the client, let me say that most companies have learned to make customer service a priority, so even if you have a solid business plan and are working with complex problems related to your business failure to keep the promises implied regarding the quality and usability of a product will make the client a former client. These individuals will never have anything remotely positive to pass along about your company.

And 'right?

Maybe not, but it is a fact.

Do you have a return policy? Do you have a replacement policy? How much is too busy to ensure a satisfied customer?

Some companies will not only refund or replace the product, but may also provide a generous discount on your next purchase of the customer.

With the Internet less than satisfied customers make you aware of problems quickly. For many online business owners 24 hours may be too long to respond to complaints from a customer. When it comes to customer service your quick response can mean the difference between success and failure in your business .......