Marketing in Times of Crisis

1. Make a business analysis take a few minutes with pencil and paper, write down your goals and that are necessary to meet them. In particular, consider whether your website has the "call to action" (make the decision to invite) appropriate to these objectives. On the other hand, these needs are reflected in the business plan? Do not have a business plan? Build one! Always insist that the business plan is the bible of your company. If you do not have one, just an idea.

2. Research the market and product research phase is very important because there is no need to "reinvent the wheel." Analyze your target market: you need? their products / services meet those needs?. Analyze your competitors that offer advantages with respect to my products? which are the cons? All products are different! look for importers: they bring a box with a product and resell it simply, you can have different? The attention. The quality of after sales service. The product is the same, but the value is different.

3. Develop a communication strategy creative campaigns are the most fun and impressive. As we always say: no need to spend a fortune to make a big impact. Combining mass media advertising and a website is usually a formula almost assured of success. Of course, care must be taken to the website to find out how easy it is? is easy to reach the information that the visitor looking for? have the "call-to-action" right?

4. Develop a doubly-friendly website

DarkBlue is inevitable in the search engine positioning, considering that 50% of new business opportunities we know looking on Google and Yahoo, is something we can not be omitir.Para appear at the top of search engines is necessary to have a website ready for search engines (SEO ready). Since many still ask us whole sites in Flash ™: Such sites may be aesthetically lively, but are not compatible with search engines. It is well applied to give a little flash of attraction to the site but there are better options even generate similar results and are compatible with sites developed for DarkBlueCMS buscadoresLos ™ are based on technology conceived from the beginning XHTML for search engines.

Flash technology is not only compatible with browsers, but is also obsolete. Sites "web 2.0" DarkBlue joined in 2008 are now the ultimate in self-managing web sites optimized for search engines and user experience: that is it? We invite you to visit the site http://montevideo546.iniciarpropiedades.com to see for yourself that we speak: a user-friendly website with animations and a single flash. 100% developed for search engines ... Based on AJAX + JQuery. And most interesting, you yourself can change the content and images at any time DarkBlueCMS ™.

5. Promote, advertise, show the world have a website and not promoting it is like making flyers and distributing them. Update your site constantly with new products, promotions, activities, news, whatever catches your eye. Not only Matiena to potential customers revisiting your site, also love seekers! one of the factors for positioning is the refresh of our site ...

6. Make attractive and innovative activities Looking at how much it costs to put a couple of developers inside empanadas and leave them dancing in the street and see the impact that caused it becomes clear that it was not expensive, but something new. The best part of this action is called for the press, generating propaganda, ie free advertising in various media. Repeat this action is not new, so the impact will be fairly minor, if not almost zero.

Summarizing is not spending a fortune but to hire the right creative. In times of "lean" there is no choice but to sow and reap advertising results.

Every business is a different planet: in the same way when we go to the doctor in pain, when the business does not work as expected, professional help is definitely the best option.