Effective Direct Marketing

I knew a guy who had an empty house once, and he always laughs the amount of cards he received each week. He said they all looked alike and that he just threw them out. This made me think of my marketing and I knew immediately that my cards were simple white postal probably meet the same fate as those who received weekly. The owners of vacant houses are constantly inundated with a storm of cards, so ensure that yours to get noticed, you have to stick a little '.

The first mistake that many newcomers to direct marketing is that they send only one card to a home owner and get frustrated when they do not get an answer. The successful marketing understand that it takes more than one contact to get the attention of a homeowner. In fact, on average it takes a minimum of three contacts to be noticed. If you think the big multinationals such as McDonalds, you will realize that the ads run continuously and repeatedly on television. You'll be watching football on Sunday and one by the end of the game, a sudden nostalgia for a Big Mac, even if you do not like. This is because McDonalds ran ads over and over again in order to stand in the white noise of all the marketing that is taking place during the course of the game. They are trying to reach what we call marketing top of mind awareness. This is your goal with direct marketing. We want to make sure that, after receiving several parts marketing and decide to sell, your company is the first thought that because of all the mail they have received from you.

Another thing you might consider using in your postcard is a color that stands out above all others. For this reason, use the tabs that are fluorescent, instead of plain colors. Those colors are brighter and tend to stand out better. A good example is to look at the colors you use Sprint on their shop signs - fluorescent yellow. The reason we use the color that catches people's attention more than normal and soft colors.

One thing that you do not want to forget is that the letters work better than postcards. Not a single letter, but those that are addressed by hand. Why is it so? Why not seem just another piece of junk. On the contrary, seems to be a letter from someone they know. Rapport by an envelope. You can not beat that.

When you go to write your letters of marketing you can go one of two ways. You might want to keep the letter short and sweet. But I have had the best luck with a three-page letter that I include in my book, the hidden treasures of the Probate and profits. The reason it works so well is that when I wrote that letter, to put into action the advice of Zig Ziglar. Give enough people what they want and get what they want. What I did in the letter is to give them a short course of rehabilitation telling them everything they would need to do to demo the building and to sell the house. The catch is the end, when I close them telling them I want to buy their home in its present condition. The moment you get through reading my letter, they realize that there is a lot of time, money and energy necessary to arrange a home in order to get full retail value. But the real reason the letter works so well is that the executor has the real feeling that I want to help them, not take advantage of them.

The Bible is a very moral book, but it is also a manual business impressively. If you'll remember to do unto others as you would have them do to you, you will have great success in marketing.

Happy Investing!

Brandon Lambert ......