Sunday, September 2, 2012
Establishing an effective Customer Service Team
Customer service is the front line of any business. The staff in this sector are of vital importance and must be carefully selected. The initial training is invaluable. A small investment at the beginning will pay dividends in the long run. The following is advice on what you should and should not do to a team of customer success and productivity of the service.
Select the personal attention and always with the screen. There are thousands of motivated men and women out there who are willing to give everything I have been able to contact the customer with the company as pleasant as possible. Take time to recruit and, if necessary, pay a recruitment agency to select new staff for you. Experience is not always the best indicator of attitude - attitude is everything and vocation.
It is interesting to note that women are often selected to work exclusively with telephone-based. This is a healthy practice, since studies have shown that women absorb the frustration of a customer better and are less likely to provoke anger or aggression, or respond to it.
In any case, you're going to have to train your staff. After an initial period of orientation during which they will allow a newcomer to the time that he or she needs to know your products and business philosophy, it is necessary to provide specific training.
Never let a new member of staff will lose customers. In times of staff shortage or increased demand is a temptation, but it's always one you'll end up regretting. You could not only lose customers for poor service - or worse, your reputation could be damaged. This is not something that will be capable of remedy, ever.
Once the right staff, it is important to give them the right tools for the job. This may seem obvious, but it's amazing how many companies do not invest enough, for example, their telecommunications equipment. The best people in the world can not give a decent customer service if the equipment continues to cut. Ask your customer support team for feedback on a regular basis - a new pair of headphones is sometimes all it takes to provide an adequate service.
It is advisable to let your staff know when they are doing things right, so that they continue to do it and teach others by example. Positive feedback is highly motivating. Maybe you can also develop a system of incentives. Negative feedback should be avoided, since it is de-motivating and upsetting, and may lead to poor results. One way to take the heat of a negative feedback is to share the shot - maybe you can talk to a number of employees at the same time on a particular issue or set of problems.
Do not keep staff in the dark. Should be abreast of all new products and business policies. It is recommended not to launch new products or to introduce any structural changes without fully informing the front line. This probably means regular production meetings with customer service, covering issues such as new products, advertising campaigns and any physical or structural changes within the company. Schedule time for this - will definitely pay off .......
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