Tips to succeed in Franchising Expo

Expo to offer fertile hunting ground for franchisors. But there is a significant investment required in terms of time, money and effort. Make sure that your investment pays for itself, see this list of tips:

People who go to events or franchises tend to be local. If you are not targeting the franchise within a radius of 2 hours where the show is, you're wasting marketing dollars.

Or polish your elevator pitch. The entire show staff should be ready with a soundbite about 15 seconds clear concept of your company. The best elevator pitch is complete, but it has a "hook" at the end to keep the prospect interested.

Do not invite prospects or existing franchise for a show. Exposing them to all your competitors will only confuse them and they second guess their decision.

Not all shows or franchises are created equal. If you're looking for a new show, talk with exhibitors about their past experience with the show. Most of the shows will be pre-publish lists of exhibitors, making it easy to find people to talk to.

O Be prepared with answers. Practice with a friend who knows nothing about your franchise. Ask them to ask any questions come to mind. "Why should I buy your franchise?" is a question that should be answered with a slam dunk.

o An expo is not a sellout. Give your visitors room to breathe and time to browse. It 'ok to smile and present, but not pounce.

or network. At the beginning of the show, when things are still slow, you meet many exhibitors as we can. Let them know what you are (remember that elevator pitch) and show interest in what they are doing well. It 's amazing how many leads you can get from other exhibitors, if you're open to it.

O Speak up. If the show offers workshops, sign up for an offer. Many people prefer to learn more about the companies participating in workshops. It 's a great way to attract attention to your company .......