Is Internet sales business for the jewelry industry?

Does a dentist may advise you on your problem over the internet?. The question seems foolish, but the answer is clear: NO.

I have always put the same example when my clients ask me about jewelry they have seen web's online sales. I speak of discounts of 50%, 70% .. etc.. My answer to such a debate can not be other than inviting them to buy these "bargains" should they see fit. When I make this reflection, I realize that on their heads pass various issues, who's going to advise me? Who can assure me that what I say on the website will be what I want?, When will I get the article (I have previously paid) will be satisfied with it?, what if I have a problem with what I get who claim? ...... And so on. and so on. and so on. It is not the same to buy an article of 50, 200 euros to spend 500, 1000 Euros or more in a jewel. Precious stones, diamonds, rubies, sapphires and emeralds have very special characteristics. A diamond of 1 kte can cost 2000 euros or 20,000 euros, Why is this so?. The diamonds (as well as other precious stones) are divided into different qualities: color, clarity, size and weight. A yellow, a bad size or purity, making the diamond has a very low price, and conversely, very white, good purity and size at the same weight, the price is much higher.

Who can guarantee that kind diamond that Internet shopping is the one we have chosen ?....., but ....., are we really willing to spend hard-earned money through a free phone number know who is the other side of it?.

Buying more normal Internet channels in the jewelry industry are diamond engagement rings, this is normal because the client is often a young person and not many economic resources. But many forget that the engagement ring may be the most important jewelry purchase to his wife throughout life. It is better to buy a smaller diamond, ensuring a good quality, buy a gem without seeing her.

Is it a diamond cheaper online than in a public?. Some "professional" sales defend their prices online say they have no expenses. At this point just say two things:

1 .- If you have no expenses is that you are at home connected to the internet to see if someone buys something. After this Mr.'ll have to call your provider to purchase products to make (not him, but a workshop) that has been asked once manufactured and send to the client. Is it professional to act this way?, What guarantee gives us a "seudojoyero" with this type of business?.

2 .- If instead you have an office where you attend calls and emails you receive from customers, as we began to have the same charges as a jewelry store. The firm must be paid, the secretary a salary, workshop employees earn money, and if you buy diamonds you have to pay as in any business?.

So what you do not have expenses is a myth that they themselves have created in this sector that have come with the sole idea of ​​making money.

To have a jewelry store that takes pride in being such, it has to be professional, have to have the necessary studies (gemology, jewelry .... etc..). We must have the honesty required to advise clients, know their personality to the jewel in advising you most agree. Each client is different from another, so you need to know to treat all of the proper manner. And the price of a diamond or gemstone never varied if the jeweler is honest. Thing different is that the purchase made in a setting where the brand, marketing, rent, staff costs .... etc. are so huge that each piece of jewelry is passed on to proporcialmente expenses. In this case we will be paying 3-4 times more than it really worth it.

Jorge Juan Jeweler

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